Monday, November 30, 2009

Bertera Nissan News

And why hello there again..  ;)

 Well I have told you about some renovations going on here.. And there still going on but getting closer and closer to a finished project. The Christmas Tree went up this am. :) Time to bring in the Christmas cheer after the meals had by all last week. This would be another one of my favorite times of year. I know I try to see and hear from family throughout the year.. Be it cookouts, get togethers, or what ever reason... But for some reason Christmas parties always seem to get the best turnouts..  Well for my family at least. But in general from what I hear it seems people make that little extra effort this time of year. And that is the best part! So from us here at Bertera Nissan.. HAPPY HOLIDAYS to you and yours!

Tuesday, November 24, 2009

Bertera Nissan is doing some remodeling and additions! To people who know the area across the street from Bertera Nissan in Auburn Mass was a run down motel. See pic.

Well Bertera Nissan has purchased the land and is in the process of expanding our lot. We will need this area for our Commercial Line as we are approved from Nissan to carry and service these vehicles once they are available. For more on the NV2500 Concept.

But it is an exciting time here with the holidays an all.  We have some brand new 42' TV's in the showroom (4 to be exact) for your viewing pleasure. Sunday and the games on.. Well its on here as well! We also just brought in a new vendor for our vending machines.  Remember when a soda was .65 cents.. Well guess what!?!  Its .65 Cents here NOW!  Coke, Mountain Dew... Just to name a few. Times are changing and we plan to change for the better. What ever we can do for you... WE WILL. Coffee is still the whopping price of FREE. ;) Even makes it one cup at a time. So its never that bottom/stale last cup. Its always a fresh new one just for you.

And in Nissan News...  New "BLACK FRIDAY HOLIDAY BONUS CUSTOMER CASH" is available on the Altima and Maxima!

* Altima now has $4,000 in rebates available on the 09 Hybrid, $2,750 on the 2010.

* Altima now has $2,250 in rebates available on the 09 Coupe, $1,000 on the 2010.

* Altima now has $2,250 in rebates available on the 09 Sedan, $1,000 on the 2010.

* Maxima now has $2,250 in rebates available on the 09, $1,750 on the 2010.

Also..  If you plan to use the special finance rates available....  You can still use $500 customer cash on the Altima and $1,000 on the Maxima. For either year.

 I am annoucing these items as they were released yesterday and are only good until the end of this month. Nissan knows that this is the best time to reach out to customers and is doing just that!

STILL UNDER CONSTRUCTION...  Now isn't any business? Advertising, Marketing, Products are always changing. We are just also changing our landscape. :)


 Here is a pic of what Bertera Nissan expansion lot looks like today..

These first two photos are on our main lot where we are adding spots for our customers.

These are the lot across the street as it sits today. Very close to the final stages. Cant wait until its paved!

We are open during these projects and continue to change and grow everyday. Working to meet every need and expectation of our customers. It really is a simple rule. As are so many in our lives. And this post was about our work lives here. I do not normally post about work so it was a bit different for me. ;)

Hope your all having a great day! And if your looking for a New Nissan or Pre-owned car.. I hope you give us a try. You will be pleasantly surprised  :)


Thursday, November 19, 2009

A New Year here at Bertera Nissan

Why Hello Again,

  Yes I know it is not New Years just yet.. But another year has passed for myself. Yes a birthday. ;)  And I have taken a couple moments to reflect on years past. Well this one in fact for the most part. No I am not going to reveal my age.. haha! I will say it was not a, how do you say, quinte centennial or even 0's of any decent. You know... 20,30,40, or so on.. But just in fact a year has past. An anniversary of my birth into this world. And for that I am grateful. That and a long list of other things as well.

 But my knowledge of what this Reputation Management and Social Media is finally coming into the light. ;)
Now I know it has been awhile since my last post and for that I am sorry.. I have been busy here at Bertera Nissan. Creating and working and working and creating. One of my projects is a wordpress blog. Now I was recommended this by who I consider one of the top writers/bloggers/seo people out there. I mean this guy knows it all. I credit him for most of the things I do know to date on these subjects. Even if it was not direct contact with him it was from a piece he has written and I have read. I would say he is... A guru in this field.

 And the fun fact is most of us that do this (social media) have not a clue that we do it on a daily basis. There is a great article on this here. Most of us have our Facebook or Myspace or even a blog or 2 you write. Some even use Twitter as a way to connect with others in the world. And even if you do not write a blog, some comment on others that you may read. I have not gotten to the point where I get allot of comments but people do tell me they read my blogs and other things I write. And for me... that's a personal WIN!  I mean in all... Social media is just a way of sharing what we think is cool or interesting. A way of sharing that with others. Face it.. If I think something is worth taking the time to show or tell about... There must be someone out there that may also think that piece (what ever it may be) is worth taking a look at. (or at least I hope!)  ;)  And also to say.. HEY THIS IS ME.   Anyone that knows me knows I write more toward the positive side of the spectrum.  Or in a way motivational pieces. (when I write. haha)  Because I do believe emotion can run our life. So grab a hold of them! I smile allot.. I mean A-LOT.  Because I choose to. And also because when I receive one back I know that it made me feel good.. And I hope it did the same for the participant. A smile is like a hug without actually having to touch a stranger. HAHAHA.  Cause that would probably get you into trouble. Well now that I am completely off my original topic we will switch gears again....

Reputation Management as it has been deemed...  Is also a huge part of business. If your not in it. I urge you to get involved. Now this piece is more aimed at businesses. Owners and likewise.. I read earlier that even if you never intend to have a twitter or use it.. Sign your company name up. Put up 1 tweet with a link to your business site. I read this and thought, Wow... SO TRUE. Not that tweets fix your reputation in any way but if you do not have the account anyone can sign up as you and say what ever they want. So in a round about way yes this could save you down the road. Now I see an onslaught of review sites popping up every where. We have our own! and we are on a couple of others.  There are even company that will out right try and rip you off.  Take for instance. You get a bad review there.. Whether it be a fake or not and they want actual hard earned cash to remove it. and guess what.. You will have another as soon as that's gone. I cant speak loud enough when I say check your sources. Even if its a review site. Why not google them and see what others say about a site. is a great one from what I can see. Googled and all... Now what is reputation management really...  Taking the next step. Not just putting your self out there everywhere and hanging it up. Actually engaging you customers. I know for a matter of fact that not all consumers are happy. Even when they get what they want. But what do you do... This is where it really comes into play.  Lets play a little here..   Someone comes into your business and you can not come to an agreement for a product. Your customer leaves and is angry... but doesn't say a word. Just leaves. (these are the ones that worry me)  But goes home and finds you are listed on one of these review sites and T's off.  schaaaaaawing!!!  Here is your point of no return! You either say oh well and move on..  (HUGE MISTAKE) or.. Dive into this head first and not in any pushy or aggravated (remember we are all human) or agitated way. Try to come to terms with the consumer that works for everyone. And even if there is no way that a deal can happen or a common ground can be achieved. This is where your real reputation comes in...  Did you really put yourself out there for your customer? I know I will! And I want each and every person I come across to know this. HANDS DOWN. If I can.. I WILL. We are all in some way servicing our customers. I don't care if your an IT professional, Car Salesman, Chef, so on and so forth...  We all need to take a sense of pride in what we do.  And that is our/yours/mine to own.  REPUTATION.

 So for anyone out there... I want to hear from you all. The good AND the bad... If we do not know about it. We can not do anything about it. And I want to...  Do whatever I can for all of you.

Well that is all for today... Live well and live long!   Or as its is said at my house... Live, Love, Laugh!

Thanks for reading and keep smiling!